In the latest instance of a global sporting event being hijacked by a social media stunt, Kelly Kay is reportedly set to rake in the cash following her attempt to streak at the Super Bowl.
First it was Kinsey Wolanski at the Champions League final, then it was Lauren Summer and Julia Rose at baseball’s World Series.
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And on Monday the Super Bowl got its own viral streaker moment.
Just after kick-off on Monday, a woman jumped onto the field and attempted to run across the pitch.
She was apprehended by security before she could get very far, but managed to hitch up her dress and flash her backside to the crowd as she was being taken away.
The woman was soon identified as Instagram model Kelly Kay, undertaking another viral stunt for YouTube prankster Vitaly Zdorovetskiy.
Kay’s Instagram following has seen a substantial jump since the stunt, with reports suggesting she’s now worth around US$5 million as a result of the exposure (AU$7.4 million).
After spending the night in jail, Kay returned to social media on Wednesday to show herself partying until 5am.
“We are taking over the world, just know 2020 is our year can’t wait to show you guys what else we’ve got in store for you,” she said on Instagram.
She described the stunt as “the smartest move of my career,” and the reports about her worth would certainly back that up.
Vitaly at centre of latest stunt?
It is believed Vitaly Zdorovetskiy (Wolanski’s boyfriend), who owns and runs his YouTube prank channel, was behind Kay’s stunt.
Zdorovetskiy was pictured with Kay after she was released from jail and features in a number of her photos on Instagram.
Just like Kay, it is believed Wolanski’s streak at the Champions League final could have earned as much as $6 million in advertising.
Wearing a high-cut swimsuit, Wolanski ran onto the pitch and spoke to some of the players before she was taken away by security in June.
The 22-year-old had Vitaly's name printed on the bikini she was wearing, as the images were beamed to millions across the world.
And according to sports betting and business expert Darren Rovell, the stunt was worth about $US3.97 million in advertising for Vitaly Uncensored (AU$5.73 million).
$3.97 million: Value, in equivalent advertising time as of 5:30pm ET, garnered by Vitaly Uncensored, an adult site featured on the clothing of streaking model Kinsey Wolanski, according to @ApexMGAnalytics. Wolansky is girlfriend of YouTuber Vitaly Zdorovetskiy, who owns the site pic.twitter.com/R3obTmdKYU— Darren Rovell (@darrenrovell) June 1, 2019
Growing trend at global events
Wolanski also stripped off again recently and ran onto the track during a World Cup slalom race carrying a banner that read: “RIP Kobe”.
She walked onto the course during the run of Italian competitor Alex Vinatzer in Schladming, temporarily delaying the event.
Vitaly’s mother Elena also jumped the fence at the Cricket World Cup final between England and New Zealand in July.
Dressed in a black, skintight suit once again bearing the name of her son’s website and YouTube channel, the Zdorovetskiy matriarch didn’t quite have the footspeed of her son’s girlfriend.
She was quickly wrapped up by security before she was able to set foot on the ground.
Later posting on Instagram, she said she was so excited she “had to get involved”.
That was then followed by Instagram models Rose and Summer flashing their breasts while sitting behind home plate during Game 4 of the 2018 baseball World Series.