Conor McGregor's absurd payday after $300 million whiskey sale

Riley Morgan
·Sports Reporter
·2-min read
Conor McGregor (pictured) holding up a cup of Proper No. Twelve whiskey.
Conor McGregor's Proper No. Twelve whiskey brand has been bought, leaving his role in the company in doubt. (Getty Images)

UFC megastar Conor McGregor's story from rags to riches is well documented but his latest business deal has catapulted his wealth into the stratosphere.

McGregor launched his Proper No. Twelve whiskey business around the same time he was fighting Floyd Mayweather back in 2018.

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The popularity of the whiskey took off and was even displayed on the canvas during the boxing rematch between Tyson Fury and Deontay Wilder.

The whiskey company's sales skyrocketed as McGregor became the face of the company through his next three fights in the UFC.Becles already owned a 49 per cent stake of Proper No. Twelve.

But tequila giant Jose Cuervo, along with its parent company Becles, have recently bought the remaining 51 per cent stake to take full ownership.

Despite the deal, the figures surrounding the purchase from Eire Born Spirits - the company set up by McGregor - have not been released.

“On February 23, 2021, the Company provided notice of the exercise of its call option to acquire 51 per cent of the equity interests of EBS," Becles said in a statement.

“We expect to announce further details upon the closing of the transaction.”

However, the deal leaves McGregor's involvement and role as the face of Proper No. Twelve uncertain.

McGregors astronomical wealth

Last year, Forbes estimated McGregor earned upwards of $US48 million.

This put him No.53 on Forbes' rankings for athletes' earnings.

Forbes estimated McGregor's net worth was around $148 million, excluding his whiskey business.

McGregor has always kept the earnings of Proper No. Twelve close to his chest.

Conor McGregor speaks during a news conference while holding up his Notorious-branded Irish whiskey after his loss to Floyd Mayweather Jr. by 10th-round TKO in their super welterweight boxing match on August 26, 2017 at T-Mobile Arena in Las Vegas, Nevada.
Conor McGregor speaks during a news conference while holding up his Notorious-branded Irish whiskey after his loss to Floyd Mayweather Jr. by 10th-round TKO in their super welterweight boxing match on August 26, 2017 at T-Mobile Arena in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

But some reports estimated Proper No. Twelve is worth $310 million on the back of Becles' share purchases in 2020.

McGregor most recently entered the ring and lost in a second round knockout to rival Dustin Poirier.

The former two-weight champion has vowed to come back in a trilogy fight.

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