Wrexham Hollywood anniversary sees social profile top 4m

Wrexham celebrated the fourth anniversary of their Ryan Reynolds and Rob McElhenney takeover by spreading their name even further across the United States.

And that's after the Hollywood story has already seen their social media profile rise by more than 2,000%.

Celebrity pair Reynolds and McElhenney formally became co-owners of the north Wales club on 9 February 2021.

Since then, the club has won two promotions to go from worries about relegation to the National League North to challenging for a place in next season's Championship.

It's come after 135 wins from 223 games – a win ration of just under 61% - with 455 goals scored in the process, with a total of 55 signings made over four years.

But the most eye-catching figures are that of their social media profile – something likely to have been increased by a Superbowl advert featuring Phil Parkinson and his side with Magic Mike star Channing Tatum.

The ad for one of their official sponsors sees the squad practice dance celebrations and was due to be screened during the NFL showpiece final between Kansas City Chiefs and Philadelphia Eagles.

Known for their celebrity ads, spots are said to cost around $8m to reach an estimated audience of more than 120m.

It could well boost Wrexham's social media followers that already total more than 4.1m – 2,390% up on figures of 165,000 before Reynolds and McElhenney's high-profile involvement.

The club have gone from 41,000 followers on Instagram to 1.4m, with 1.6m new followers on TikTok, the platform that previously sponsored club shirts.