Socceroos star Tim Cahill ran towards the corner post after scoring against Syria on Tuesday night.
But he didn't punch the flag. Instead, he did a 'Hayne Plane' celebration before being mobbed by his teammates.
What was with that?
As it turns out, it was part of a sponsorship with a New South Wales-based travel company.
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While it's unknown how much he banked for the opportunity, Australian fans had a mixed reaction.
Some lauded his ability to market himself.
Others thought it a tad disrespectful to the Socceroos jersey.
Cahill returned to the A-League prior to last season after the FFA contributed part of his Melbourne City salary.
This just shows Tim Cahill only cares about the $ and self promtion a goal celebration is not the time to promote a brand that’s paying you https://t.co/sz1qtIYn2V— Michelle Lumby 🛫 (@shellstravels24) October 12, 2017
Hahaha Cahill changing his stock celebration to promote a travel agency. Can't knock the hustle— Paul (@flataboveashop) October 12, 2017
and i thought the "its not because im Tim Cahill its because of My Presence" quote was the most Tim Cahill thing to happen on Tuesday night https://t.co/yL6sWzPyyF— Tom Hockman (@Tom_Hockman) October 12, 2017
Great player. Cheap act. Dirty money.— Blair Johnson (@Spraggbj) October 12, 2017
Sweet Lord..... no shame. Thanks for scoring the goals and everything but ..... really? 😂 https://t.co/K3kLec1XcM— Đenko (@JeromeKrsto) October 12, 2017
He isn't the only Australian international to engage in a celebration deal.
David Warner's famous leap after reaching a century is part of a sponsorship with a car company.