Why Tim Cahill abandoned his boxing celebration

Why Cahill abandoned his boxing celebration

Socceroos star Tim Cahill ran towards the corner post after scoring against Syria on Tuesday night.

But he didn't punch the flag. Instead, he did a 'Hayne Plane' celebration before being mobbed by his teammates.

What was with that?

As it turns out, it was part of a sponsorship with a New South Wales-based travel company.

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While it's unknown how much he banked for the opportunity, Australian fans had a mixed reaction.

Some lauded his ability to market himself.

Others thought it a tad disrespectful to the Socceroos jersey.

Cahill returned to the A-League prior to last season after the FFA contributed part of his Melbourne City salary.

He isn't the only Australian international to engage in a celebration deal.

David Warner's famous leap after reaching a century is part of a sponsorship with a car company.