Tyson Fury knows how to promote a fight and he has done just that in a strongly-worded video message directed at his opponent and undefeated champ Deontay Wilder.
The boxing world is eagerly awaiting the February rematch between Wilder and Fury after the two heavyweight greats fought out a draw in their controversial bout earlier this year.
SECONDS AWAY: Incredible truth about Jeff Horn's win emerges
‘TRULY BIZARRE’: Jeff Horn's gloves at centre of 'insane' drama
But Fury won’t let Wilder forget that many experts had him comfortably winning that bout on points before the judges decided they couldn’t split the pair.
Fury also called out Wilder’s recent opponents claiming none of them were world-beaters.
“You bum,” Fury said.
“You go around fighting the best, do you? You’ve only fought one good man in your career and that’s me and I beat you.
“And everybody knows in the world you lost to the Gypsy King.
“You know you lost, your trainer knows you lost, your manager, promoter, your wife, your kids, they all know the Gypsy King bettered you.
“I’m coming for you p***y.”
Fury isn’t taking any chances for the rematch after he split with trainer Ben Davison and teamed up with Javan 'Sugar' Hill two months before his February bout with WBC heavyweight champion Wilder.
Davison responded to Twitter reports that they were parting ways on Sunday.
"Obviously it's not gonna stop until there's an answer," Davison said.
"Tyson and myself had to both make decisions for our careers, which resulted in our working relationship coming to an end. We remain friends and he will smash the dosser (Wilder)."
Davison and Fury have worked together since 2017 and Fury said in an Instagram post he would work with Hill for the Wilder bout.
Hill is the nephew of the late Emmanuel Steward, who trained the 31-year-old Fury in the past.
Fury posted a picture of himself and Steward on Instagram, along with Hill and former world champions Andy Lee, with the caption "Getting the old team back up and running."
Fury and Wilder will face each other in their highly anticipated rematch in Las Vegas on February 22.