Super Bowl 2025 Scores Record $800 Million-Plus in Ad Sales for Fox Corp., Tubi

todd spangler

Wed, 12 Feb 2025, 10:03 am·2-min read

Fox Corp. is boasting a record haul in ad sales for Super Bowl LIX, which aired on Fox and was streamed for free on Tubi, of more than $800 million in gross revenue across all platforms.

For the 2025 Super Bowl — the most-watched NFL championship game to date in which the Philadelphia Eagles decisively defeated the Kansas City Chiefs — Fox had sought more than $7 million per spot earlier in the process and was able to land upwards of $8 million for a handful of them.

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The $800 million-plus figure is a significant jump from the last Super Bowl telecast on Fox, in 2023, which the company said generated around $650 million in gross ad revenue tied to the main event and ancillary programming. CBS’s broadcast of Super Bowl LVIII in 2024 yielded an estimated $695 million in ad sales (including $60 million after the Chiefs-49ers game went into OT).

“The clear winners Sunday night were the Eagles, the NFL and Fox. Congratulations to our teams at Fox Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever,” Lachlan Murdoch, executive chair and CEO of Fox Corp., said in a statement.

Super Bowl LIX in New Orleans had a record-setting average audience of 127.7 million viewers, a new viewership record (up 3% vs. 123.7 million viewers last year), per Nielsen. The game peaked at 137.7 million viewers in the second quarter (8-8:15 p.m. ET), according to the measurement firm.

The game was distributed across Fox broadcast, Fox Deportes and Telemundo on TV and on Fox Corp.’s Tubi free streaming service and NFL digital properties including NFL+. The Apple Music Super Bowl Halftime Show featuring Kendrick Lamar drew an average of 133.5 million viewers across TV and digital platforms, setting another record.

Tubi’s simulcast of Fox’s Super Bowl LIX broadcast broke the Super Bowl streaming record reaching 15.5 million peak concurrent streaming viewers and a 13.6 million average minute audience. Tubi also saw 24 million unique viewers access the platform across game-day programming starting with Fox’s Super Bowl LIX Pregame Show. Tubi used Fox’s livestreaming operation in Tempe, Ariz., to deliver the livestream in up to 4K video quality.

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