Sam Kerr and teammates banned from 'unsafe' act amid increase in popularity of women's game

Sam Kerr and her Chelsea teammates have been banned from giving autographs and taking photos with fans at their London football ground due to safety concerns. The Women's Super League club announced the change on Thursday stating the fan interactions are "no longer safe or sustainable".

The decision has been made on the back of increased attendance across the women's game as a whole, as several clubs around the world opt to limit fan interactions. Chelsea said it was a "tough decision" but an "essential one" as it was unrealistic for the players to spend so much time post-match taking pictures and signing jerseys.

"There were occasions last season that led to concerns about the safety and security of both supporters and players, largely due to the rising numbers who are seeking signatures and selfies before and after games," Chelsea said in a statement. The decision coincides with England's players changing from interacting directly with fans to doing a lap around the pitch so fans can still show their appreciation for the players.

With Chelsea's women's team no longer allowed to interact one-on-one with fans after games, Chelsea says they will instead host organised events away from matches. Responding to the decision, the Chelsea Women Supporters Group wrote on X: "We understand some fans will be disappointed with the changes. Matchdays have become unsafe inside and outside the stadium and players are getting unnecessary abuse if they don't stop."

Kingsmeadow - which was formerly the home of the men's club AFC Wimbledon - has a capacity of nearly 5000. Chelsea's women's team also play several matches each season at Stamford Bridge - the home of the men's team.

Matildas players could soon be told to stop fan interactions

The Matildas could soon opt to make a similar move as the Australian women's team stars continue to be caught up for extended periods after matches. The Matildas have become Australia’s favourite international team, as seen by record TV ratings and sellout crowds each and every time they take the field.

But the team's success has sparked a level of fandom that has arguably gotten out of control. Ever since the World Cup at every Matildas game, there are signs asking players for a piece of their kit. Post-match, Matildas players are met with a wave of fans asking for their jerseys or boots and waving flags, kits and memorabilia in their faces to sign.

And there has been growing talk about whether Matildas players signing jerseys post-game is sustainable. After matches the Matildas players can spend close to an hour doing long signing and selfie sessions.

And while the opportunities to connect with fans and inspire the next generation are things that will mean a lot to the players and fans, the constant demands on both the athletes' time and property might not be viable moving forward. The Australian women's side could potentially follow in the footsteps of Chelsea and ban the fan interactions, however there has been no suggestion that is on the cards in the short term.