Roger Federer scores major win off the tennis court
Roger Federer has scored another major victory – this time off the tennis court – after reclaiming one of his most prized assets.
When the Swiss ace signed a lucrative deal with Uniqlo last year, the tennis great walked away from long-term sponsors Nike, including his iconic ‘RF’ logo.
The rights to Federer’s personal brand was retained by Nike because they originally designed it in 2010, with Federer always insisting that he wanted it back.
The 37-year-old shocked many at Wimbledon last year when he appeared in Uniqlo apparel for the first time.
During a press conference at The Championships he launched a powerful serve to his former sponsor about his desire to get the iconic logo back.
“‘The RF logo is with Nike at the moment, but it will come to me at some point,” Federer said.
“They are my initials. They are mine.
“I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me.
“It’s also something that was very important for me, for the fans really.”
Now it appears that Federer has got his wish, with the 20-time grand slam champion set to reclaim the logo after Nike stopped selling ‘RF’ branded merchandise in their online stores.
Federer won the 101st title of his career at the Miami Open with a straight sets triumph over defending champion John Isner.
The Swiss recently opened up to Women’s Wear Daily recently about his thoughts on tennis fashion and his passion for new designs.
“To be quite honest, I just feel like we have some awful tennis-looking outfits sometimes,” he said.
“They’ve just gone too far in the wrong direction.
“They want to make it look too much like a modern tennis shirt that is completely wrong, in terms of designs.
“I feel like if we work on that, to redesign that, which looks nice and crisp and new and fresh, that’s really important to me.
“I’ve really just tried to elevate the style, the level of that in tennis and hope that resonates also with the new generation coming through.”
