The Pittsburgh Steelers are the latest team to join the sports betting revolution.
The Steelers, who have perhaps the biggest fan base in the NFL, announced Tuesday they are entering a partnership with BetMGM. The agreement will make BetMGM the team’s first gaming partner. BetMGM will become the official sports betting partner of the Steelers once BetMGM’s online sports betting product launches later this year.
BetMGM received a license to offer online casino and sports betting in Pennsylvania. BetMGM is anticipating going live with sports wagering and casino gaming in the state in the coming weeks, pending regulatory approval.
“We are excited to introduce BetMGM to Steelers Nation,” Steelers vice president of sales and marketing Ryan Huzjak said in a statement. “Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new and exciting opportunities to Steelers fans. We are looking forward to kicking off this partnership.”
The partnership allows BetMGM to have full use of the Steelers logos across marketing, product, social media and digital properties. Among the key parts of the partnership, BetMGM will be a presenting sponsor of the “Steelers Kickoff” pregame show and there will be TV commercial spots during the “Mike Tomlin Weekly Press Conference” on Tuesdays, “Steelers Weekly” on Saturdays and “The Mike Tomlin Show” on Saturdays.
Since a 2018 U.S. Supreme Court ruling allowed states to decide whether to allow legal sports betting, many sports teams and leagues have partnered with sportsbooks. BetMGM has sports betting partnerships with six NFL teams: the Steelers, Las Vegas Raiders, New York Jets, Detroit Lions, Denver Broncos, and Tennessee Titans.
“Steelers Nation is one of the most passionate fan bases in professional sports and we’re thrilled to bring the excitement of BetMGM to Steelers fans,” BetMGM chief revenue officer Matt Prevost said in a statement. “We’re eager to launch BetMGM’s gaming offering in Pennsylvania and I can’t think of a better way to kick off our entry into the state than through this monumental partnership.”
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