'Sultry and sexy': New logo for 2024 Olympics causes major stir
The logo for the 2024 Olympics and Paralympics in Paris has caused a bit of a stir, with many commentators pointing out its ‘sexy’ qualities.
The logo, depicting the Olympic flame within a gold medal, was unveiled in the host city on Monday.
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The circular design with Paris 2024 in the art deco style which was in vogue in 1924 when Paris last hosted the Games, also incorporates the lips and outline of Marianne, the personification of the French Republic since the revolution in 1789.
"It is made up of three symbols, both simple and powerful," the organisers said in a statement.
"The gold medal, symbol of sport. The flame, icon of the Olympic and Paralympic movement. Marianne, image of France.
"These symbols reveal a face that embodies our ambition to put people at the heart of the Games."
The golden Marianne marks a break from the colourful Eiffel Tower '24' logo used for the bid campaign.
And it immediately went viral, with social media lighting up with comments about the ‘sultry’ symbol.
“It is a SULTRY logo,” said USA Today’s Nate Scott. “This logo will stub out a cigarette on the sidewalk in front of you, give you a coy smile, and haunt you forever.”
Journalist Megan Clement had similar thoughts.
The French Olympic logo tumbles out of bed on a Parisian morning. She tousles her messy bob, dons breton stripes and ballet flats and whisks down the stairs from her fifth-floor apartment to grab a baguette before enigmatically texting two men who are pursuing her romantically. pic.twitter.com/5R2PVaXaa6
— Megan Clement (@MegClement) October 21, 2019
The French Olympic logo has an expresso and a cigarette for lunch. She hops on a vintage bicycle and pedals past the Eiffel Tower on her way to a café where she will sit and read Baudelaire with her fluffy white dog at her feet.
— Megan Clement (@MegClement) October 21, 2019
The French Olympic logo will never tell your her impeccable skin-care secrets.
— Megan Clement (@MegClement) October 21, 2019
The French Olympic logo's child does not have tantrums. He eats dinner with her in restaurants at 10pm, and the French Olympic logo lets him have some of her wine, of course.
— Megan Clement (@MegClement) October 21, 2019
And they weren’t alone.
Shoutout to Paris for making their Olympics logo Sexy Gruntilda pic.twitter.com/KLyNx35Q7e
— Ryan Ag-FEAR-e 👻 (@aguirreryan) October 22, 2019
Dear Paris 2024 Olympic Committee: I've never looked at an Olympic logo and thought to myself "you know what this needs to be? Sexy." pic.twitter.com/Edugsj6xuN
— Jason Shoff (@Shoffology) October 22, 2019
The Paris 2024 logo is Susie Derkins from Calvin and Hobbes all grown up and I won't hear otherwise. pic.twitter.com/N4IMYpaIGR
— Andy (@_rallycap) October 22, 2019
I fixed the Paris 2024 Olympics logo. Now it's perfect. pic.twitter.com/DGUjXvWMkJ
— Daniel Modell (@dmnyc) October 22, 2019
The Paris Olympic logo is just Rachel from Friends pic.twitter.com/MqAnPEimqs
— joel (@jbhofmann) October 22, 2019
The Paris 2024 logo is @emily_capell with a bob pic.twitter.com/yTqyf3ap5N
— Chris Walker (@Chels1611) October 22, 2019
The Paris 2024 Olympic logo would like to speak to the manager pic.twitter.com/sCdBTwvKmk
— Joe Gunn (@joegunn90) October 21, 2019
Organisers explain logo design
Organisers called it "a new phase" in the project where the objective was no longer the bid but the promotion of the Games themselves to the public and potential sponsors.
"For the first time in the history of the Games, our emblem will be common to the Olympic Games and Paralympic Games," said organisers.
"Because we are taking on both challenges with the same passion, the same determination, the same ambition.
"Through this artistry, the emblem honours French culture and creativity.
"It expresses the pride of a country which will welcome the world in 2024, to its capital city, Paris."
Parisians got their first glimpse of the logo when it was flashed up on the outside of the French capital's iconic Grand Rex cinema.
with AFP
