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'Living in 3019': Coach's hilarious moment in NBA Finals goes viral

Toronto Raptors assistant coach Jamaal Magloire is the hero of the internet.

‘The Big Cat’ went viral early in Game 6 of the NBA Finals after he was spotted using a paper cup as a megaphone to communicate with the players.

This is innovation. Image: ESPN
This is innovation. Image: ESPN

Magloire had poked out a hole in the bottom of the cup, and was yelling through it in an attempt to combat the noise inside Oracle Arena.

We’re not suite sure whether it worked or not, but needless to say it went viral.

A number of fans pointed out that he’s actually been employing the strange tactic all season.

However it’s not clear whether it’s the same cup every time.

The Raptors lead the series 3-2 and have a chance to clinch their first championship.

The two-time defending champion Warriors are merely trying to send it back to Toronto for a winner-take-all Game 7 on Sunday night.

The game is the 2070th at Oracle Arena for the Warriors. They'll move from Oakland to the Chase Center in San Francisco next season.

with agencies