Female star's multimillion-dollar powerplay to match Federer and Nadal
Naomi Osaka is reportedly set to match an incredible sponsor feat only achieved by Roger Federer, Rafael Nadal and Maria Sharapova in the tennis world.
The No.1 ranked WTA player and top seeded French Open contender will be working with Nike to make her a logo, design her match outfits and plans to make a streetwear line, according to the Financial Times.
Only Federer, Nadal and Sharapova have achieved this type of exclusive deal with Nike.
Outside of tennis these deals are normally reserved for global superstars such as LeBron James.
Her agent and IMG executive Stuart Duguid said she appeals to fans all across the world.
“She’s multicultural, multinational, multiracial,” he said.
Osaka stuns tennis world in new outfit
The Australian Open champion recently signed a new apparel deal with sportswear giants Nike, switching from fellow high-profile sponsors Adidas.
And as she stepped out on court at the Madrid Open earlier this year, a number of experts noticed something very striking about her new outfit.
The Japanese star was sporting two other sponsors on her top, with branding for Japanese noodle brand Nissin and Japanese airway company ANA alongside the Nike logo.
But why is that significant? Because Nike never allows its players to plug other sponsors on its clothing.
It’s believed to be the first time in tennis history that a Nike-sponsored athlete has sported three different sponsors’ logos.