Mystery solved: Why Cowboys fans went full Black Friday when AT&T Stadium's doors opened

The Dallas Cowboys are seeking their first NFL playoffs win in four years on Saturday against the Seattle Seahawks and their fans are clearly excited to get a good look at the action.

How excited are they? Enough that a mob of Cowboys fans broke into a full sprint the second the doors opened at AT&T Stadium. The video that captured the entrance is so reminiscent of the infamous Black Friday crowds that you’d think the fans were told they had a free PlayStation 4 waiting for them under their seats.

Obviously, the idea of most fans sprinting to their seats is a somewhat silly idea to many given that professional sports are well-known for their use of assigned seating. But there’s a good reason why all of those Cowboys fans chose to run.

Why Cowboys fans were sprinting into AT&T Stadium

The fans in the video had AT&T Stadium’s Party Pass tickets, which are standing room only. That means fans who are willing to do whatever it takes to reach the standing room sections first — and stay there — will be rewarded with a decent view of the end zone for relatively cheap.

You can see an angle that shows the fans reaching their destination here:

This isn’t even the first time we’ve seen a Running of the Party Pass Fans at a playoff game. You can only imagine what the scene would look like if the Cowboys ever hosted an NFC championship game.

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