Golf merchandise spotlight: Mizzen + Main evolved from dress shirts to golf apparel

As the new year approaches, golf merchandise companies are wrapping up the finishing touches on orders that will get their 2024 lines into retail stores, pro shops, and at live events.

Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

A number of players have worn Mizzen + Main since the Texas-based brand started in 2012, including Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy, and Harrison Endycott.

The brand was originally known for its dress shirts, but Mizzen + Main has blossomed into multiple lines of apparel, including pants, outerwear, and golf.

“We’ve got a lot of great new styles, patterns, prints and colors coming for spring and summer 2024,” said Cole Guindon, a wholesale golf account coordinator for the brand.

Story originally appeared on GolfWeek