Socceroos star Tim Cahill ran towards the corner post after scoring against Syria on Tuesday night.
But he didn't punch the flag. Instead, he did a 'Hayne Plane' celebration before being mobbed by his teammates.
What was with that?
As it turns out, it was part of a sponsorship with a New South Wales-based travel company.
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While it's unknown how much he banked for the opportunity, Australian fans had a mixed reaction.
Some lauded his ability to market himself.
Others thought it a tad disrespectful to the Socceroos jersey.
Cahill returned to the A-League prior to last season after the FFA contributed part of his Melbourne City salary.
He isn't the only Australian international to engage in a celebration deal.
David Warner's famous leap after reaching a century is part of a sponsorship with a car company.