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Cristiano Ronaldo has been caught in an awkward predicament after football fans pointed out that he's previously endorsed Coca-Cola.
The Portuguese superstar sparked a social media frenzy this week when he removed two Coca-Cola bottles from the desk at a press conference at Euro 2020 and told everyone to "drink water" instead.
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Coca-Cola - the official sponsor of Euro 2020 - lost a staggering $5.2 billion in market value as a result of the innocuous act.
Many praised Ronaldo for his seemingly health-conscious message, however some have now pointed out that not too long ago he was more than happy to endorse Coca-Cola.
Ronaldo featured heavily in marketing campaigns for Coca-Cola ahead of the 2006 FIFA World Cup.
And while much can change in 15 years, fans were still happy to point out that Ronaldo's $5.2 billion stunt looks rather awkward in light of 2006.
The Juventus star has also taken part in advertising campaigns for fast-food chain KFC in the past.
Coca-Cola wouldn't have been impressed with Ronaldo's actions, and even less so after taking a look at the stock market on Tuesday.
The company saw $5.2 billion (AU) wiped off its market value in the hours after Ronaldo's press conference.
According to The Athletic, Coca-Cola’s shares were worth $73.02 each before the press conference and dropped to $71.85 afterwards.
That 1.6 per cent drop in value was worth an insane sum of $5.2 billion.
UEFA released a statement after Ronaldo's presser, saying “everyone is entitled to their drink preferences” and everyone has different “tastes and needs”.
Paul Pogba removes beer bottles in latest Euro 2020 stunt
On Wednesday, France midfielder Paul Pogba removed a bottle of Heineken beer that had been placed in front of him at news conference.
Pogba, a practising Muslim, removed the bottle when he sat down to speak to the media after he was named man of the match in France's 1-0 Group F win over Germany.
Alcohol is considered taboo for people of Islamic faith.
On the pitch, Ronaldo became the all-time top scorer at the European Championships after two goals in the final minutes helped title holders Portugal beat Hungary 3-0 in their Group F opener.
Ronaldo now has 11 goals, taking sole possession of the record he previously shared with France's Michel Platini on nine.
Portugal finally broke the deadlock in a game they dominated thanks to Raphael Guerreiro six minutes from time just after Hungary had a goal ruled out for offside.
A Ronaldo penalty and a second effort added to the final score, which was harsh on Hungary who worked hard in front of a packed Puskas Area in Budapest.
Ronaldo wrote his name in the record books with his goal from the spot after Willi Orban fouled Rafa Silva in the box.
The Portuguese superstar then scored his 106th for Portugal and closed the gap to Iranian Ali Daei's record (109) of the all-time men's international top goalscorer.
"It was important to win, it was a difficult game," Ronaldo said.
"I'm grateful to the team for helping me to score two goals and be the Man of the Match. Now we must go on."
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