CAA Signs Digital Sports Influencer Katie Feeney
Katie Feeney, a social-media influencer who works with many sports leagues and media companies, has signed with CAA for representation.
Feeney, who worked as the first official social media correspondent for an NFL franchise with the Washington Commanders, has more than 14 million followers across various platforms. She has appeared on the sidelines during Super Bowl telecast and on Fox Sports’ “Big Noon Kickoff” and on ESPN’s “ESPY Awards.”
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As a student at Penn State University, she teamed up with league including the NFL, Major League Soccer, the NBA, the NHL and Major League Baseball — all while maintaining honor-roll standing.
The agreement with CAA spotlights growing interest in connecting with talent who have established a presence in digital venues.
Feeney started out by establishing a presence on TikTok, then moved to Snap and YouTube, among other venues. She has also worked for AKSM Media, a company that specializes in harnessing activity of students looking for a career in media. YouTube invited her to be an official correspondent for Super Bowl LVI in 2022.
Her role for the Commanders had her distributing exclusive team coverage to her followers. During the 2022 NFL season, she covered the team’s draft party, rookie minicamp, training camp, media day, as well as select home games.
Her social content covers sports, fashion, beauty, and collegiate lifestyle, and she has worked with brands including Google, T-Mobile, Allstate, Uber, YouTube’s NFL Sunday Ticket, and Estée Lauder.
Feeney continues to be represented by 28th Ave Management and Nixon Peabody LLP.
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