St Kilda legend Danny Frawley killed in car crash

St Kilda legend and AFL media personality Danny Frawley has died in a fatal car crash in regional Victoria.

Frawley died when his vehicle hit a tree near Gordon, 20km east of Ballarat, about 1.30pm on Monday.

No-one else was in the car at the time and investigators are working to determine the exact cause of the crash.

Frawley was St Kilda’s longest serving captain and payed 240 games.

St Kilda legend Danny Frawley has died in a car crash on Monday. (Getty Images)

In 2000 he came the coach of Richmond and took them to a preliminary final in 2001.

He gained the nickname ‘spud’ because he was born and raised on a potato farm near Ballarat.

He went on to commentate the AFL for Triple M, Fox Sports, SEN and the Nine Network as well as work part-time as a defensive coach with his beloved Saints.

‘Incredibly saddened’

St Kilda released a statement following the news.

“We are incredibly saddened by Danny’s death,” President Andrew Bassat said.

“Our thoughts are with Anita, and daughters Chelsea, Keeley and Danielle, and we will do whatever we can to support them in the days, weeks and months ahead.

“Danny will be remembered as one of St Kilda’s greatest ever players and a dear friend to so many at the football club.

“We share our grief with them and we will endeavour to provide an opportunity for them to share their own personal tributes in the coming days,” he added.

Danny Frawley became the coach of the Tigers in 2000. (Photo by Robert Cianflone/Getty Images)

A statement from Crocmedia, with which Frawley was associated for many years, paid tribute to their "great friend".

"Danny was simply loved. A true Australian character, a brilliant entertainer, a selfless father, husband and friend," spokesman Craig Hutchison said.

The crash is the second death on Victorian roads in 24 hours, after a 19-year-old man died and two other men were seriously injured when their car crashed into a tree about midnight on Sunday at Gisborne.

With AAP