St Kilda's loss to the Western Bulldogs on Saturday night was so abysmal that one Saints fan couldn't even be bothered to watch.
The Saints barely offered a whimper after quarter-time in a humiliating 111-point thumping by the Bulldogs at Marvel Stadium.
'WHAT A JOKE': AFL world erupts over 'disgraceful' farce
The Bulldogs leapt to the top of the AFL ladder after the 21.18 (144) to 5.3 (33) victory, while the Saints were left to ponder how it went so wrong.
St Kilda fans could barely watch as the Bulldogs kicked goal after goal after goal on Saturday night.
And for one fan it was all too much, with Fox Sports cameras capturing a woman reading a book in the stands rather than watching the action on the field.
"Definitely more interesting than this game," Fox Footy tweeted.
Social media users erupted over the funny moment, with many saying they didn't blame her for tucking into the book rather than watching the footy.
St Kilda coach promises personnel changes
Speaking after the game, coach Brett Ratten said he will swing the selection axe in a bid to salvage St Kilda's season.
Tellingly, St KIlda lost the tackle count despite being thrashed in clearances and inside-50s.
"It's unacceptable and we've got to do something about it," Ratten said.
"We can't just keep going with this good quarter here or there.
"Players that aren't performing will have to go back to the twos.
"We've got some players that are in pretty good form in the reserves and we'll have to make some changes because we can't have that."
Ratten said the players had been put on notice post-match, citing the likes of Luke Dunstan and Mason Wood as strong VFL performers set to earn their opportunities.
"Eight days ago (against Geelong), win, lose or draw you hold your head up high but after that, you don't know where to look, and we can't have that.
"It's a tough game, AFL, but you just can't just drop off the face of the earth and have a performance like that."
The loss was St Kilda's fourth heavy defeat this year after losing to Essendon by 75 points, Richmond by 86 and Port Adelaide by 54.
Ratten said the Saints were attempting to ascertain why they were copping regular heavy defeats but said their issues were "all above the shoulders."
St Kilda made the semi-finals last year but currently sit 4-6, and Ratten admitted it would take a lot to turn things around.
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