WNBA All-Star Game Audience Soars 305% to All-Time High

Talk about a slam dunk.

The 2024 WNBA All-Star Game, which aired July 20 in primetime on ABC, averaged 3.44 million total viewers — up 305% from last year’s audience of 850,000 to mark an all-time high for the annual contest-of-sorts.

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Team WNBA eked out the win against Team USA, by a score of 117-109.

The surge in audience continues a trend that the WNBA has seen all season long, due to elite and entertaining play from the likes of Arike Ogunbowale (of the Dallas Wings, this All-Star Game’s MVP), A’ja Wilson (of the Las Vegas Aces), and rookies Caitlin Clark (Indiana Fever) and Angel Reese (Chicago Sky).

Case in point, the 10 most-watched WNBA regular season games of 2024 have reached more than 17.8 million viewers, compared to 8.9 million viewers reached by last year’s 10 most-watched games.

All 10 of this season’s most-viewed WNBA games, Nielsen notes, have been Indiana Fever matchups featuring the aforementioned Clark — with the top two also including Reese and the Chicago Sky (and averaging 2.3 million viewers each).

Even the audience for this April’s WNBA Draft increased, by 511% (compared to 2023), and was up 668% with female viewers age 2-17.

Season to date, WNBA viewership is up 240% among men.

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