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These are the only 2 places to shop for Rare Beauty products online

As far as celebrity makeup and skin care brands go, Rare Beauty is tops. Was I skeptical when I saw that Selena Gomez was dropping a makeup line? Yes. With the exception of Fenty Beauty by Rihanna (duh), no celebrity makeup company really hit it out of the park. Now, Rare Beauty by Selena Gomez has cemented itself in the beauty hall of fame.

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If you have yet to hop on the Rare Beauty trend (IDK why), then it’s definitely time. I mean, how many times have you seen the phrase “Selena Gomez soft pinch liquid blush” on your FYP? You can shop Rare Beauty online and in-store at Sephora and

Between products like the just-dropped Soft Pinch Tinted Lip Oil to the forever-trending best blush of all time (I said it!) Soft Pinch Liquid Blush, there’s so much good Rare Beauty goodness to go around. And everything is vegan and cruelty-free, which we adore.

Credit: Sephora
Credit: Sephora

Honestly, it feels like every product is on the best sellers list, from the Kind Words Lip Liner to the Stay Vulnerable Melting Cream Blush and the A+ brushes. Both of the brand’s foundations come in a wide variety of shades, with the Liquid Touch Weightless Foundation clocking in at 48 diverse shades and the Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen available in 24 buildable shades. (Psst, they both pair beautifully with the Liquid Touch Brightening Concealer.)

Oh, and before you ask if Ulta carries Rare Beauty, I’m sorry, besties. Ulta does not sell Rare Beauty—yet! But don’t lose hope. Fenty Beauty popped into Ulta a few years after it launched at Sephora, so it’s not totally out of the question.

OK, now let’s get to shopping. Scroll below to peep some of our favorite Rare Beauty products that you’re going to want to buy over and over again. And a major shoutout to Selena Gomez for mothering one of the best beauty brands of all time. You’re the real MVP.

Rare Beauty describes this blush as a weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Let me tell you; it is so much more weightless, long-lasting and buildable than you can ever imagine. Oh, and it's hydrating and super pigmented, so a little goes a looooong way. Grab it in 13 different colors.
$23 at Sephora
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$23 at Rare Beauty
This silky, "your skin but better" liquid highlighter creates an instantly dewy, buildable glow while nourishing the skin so it looks bright all day. Pro-tip, blend it with the liquid blush using the do-it-all Liquid Touch Foundation Brush. Trust.
$25 at Sephora
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$25 at Rare Beauty
This universal mascara is so special because of its unique eye-hugging brush. The shape and structure of the bristles lift, lengthen, curl and volumize every single lash and can last all day and night.
$20 at Sephora
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$20 at Rare Beauty
What's a good mascara without a good liquid liner to go with it? The one from Rare Beauty is an easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time.
$21 at Sephora
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$21 at Rare Beauty
The Rare Beauty bronzer stick makes it so easy to apply warmth and glow to your face. Just swipe on, blend and glow with that second-skin finish. It comes in eight different colors.
$26 at Sephora
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$26 at Rare Beauty
Finally: A loose powder that doesn't make your face look cakey and gives it a smooth, all-over glowy and natural look. Cosmetic chemistry is awesome.
$25 at Sephora
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$25 at Rare Beauty

Unlike Sephora, you can also grab super cute Rare Beauty merch at, like your classic baseball cap, tee, makeup bag and so much more goodness.

Everyone loves a buttery soft sweatshirt. This sweet one is inspired by Rare Beauty's Kind Words lip collection.
$40 at Rare Beauty
This light, refreshing scented candle is made with clean, bright coastal notes to help create instant spa vibes wherever you are.
$25 at Rare Beauty

If you liked this story, check out how good the free Sephora birthday gifts are this year.

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