Upper Crust SSP owner to bring Brewdog pubs to London airports
Upper Crust owner SSP will bring Brewdog’s pubs to railway stations and airports across the UK, starting with Gatwick this year, through a new tie-up.
SSP said the Gatwick bar will include Brewdog’s “signature design elements” like Zoom pods and a game space, alongside a menu “tailored for the airport location”.
Kari Daniels, SSP UK & Ireland CEO, said: “BrewDog is a globally renowned brand with an incredible back-story and huge potential to do well in the travel space.”
BrewDog CEO James Watt said the pubs and breweries chain aimed to “bring fun to the airport”.
“We’re always looking to reach new customers, and working with SSP gives us a great opportunity to bring BrewDog to travellers across the world,” he said.
Today SSP also revealed profit for the six months to 31 March grew sixfold to £90.5 million. It said growth was driven by domestic and leisure travel at airports and train stations, while business travel was slower to recover.
SSP now expects full-year profits to be close to £280 million, the upper end of its previous guidance.
Patrick Coveney, CEO of SSP Group, said: “This has been a strong first half for SSP, and the ongoing revenue momentum across the business means that we are now expecting our performance for 2023 to be at the upper end of our previous assumptions. We are continuing to deliver against our strategic priorities.”
Shares in SSP are up 9.2, or 3.5%, to 273.4p. They are now up 16% so far this year, but still well bellow pre-pandemic levels.