The rap superstar shared the latest visual for one of his 'Utopia' tracks on Tuesday
The trippy video co-directed by Scott and his frequent collaborator Dave Meyers seems to take inspiration from one of the verses on the track: “Upstairs is like a low, my new bitches be the best / I'm lookin' at her, when her startin' to turn into you / Now you startin' to f--- up my mind, is it you, is it her?”
Spending his time in a stunning, yet isolated mansion in the Hollywood Hills, it’s as if the hip-hop star can’t quite keep his mind straight — whether that’s due to the influence of drugs, heartbreak or lust.
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The video begins with the Grammy-nominated artist living in parallel to a lover played by Ratajkowski — never crossing paths, but doing everything in tandem like she’s a figment of his imagination that he can’t quit. Once Yai comes into the ASTROWOLD artist’s life, reality starts to blur and he struggles to keep straight who he is with until trying his best to remain present.
Beyond the lyric it pulls inspiration from, the sexy, moody visual reflects the warped sound of the track, in which Scott reiterates that he recognizes how his drug use can be a detriment to his relationships.
Ratajkowski last appeared in the music video for Russian artist Dima Bilan’s “Inseparable” in 2016, and famously starred in a string of videos for popular songs like Taio Cruz’s “Fast Car,” Robin Thicke and Pharrell Williams’ “Blurred Lines” and Maroon 5’s “Love Somebody” in the early 2010s.
“I KNOW ?” was released as the fourth single off the rapper’s fourth studio album Utopia, which arrived in July 2023. The track peaked within the top 20 of the Billboard Hot 100 shortly after its release.
A visual album for Utopia titled Circus Maximus was released along with it, and the “Goosebumps” rapper has also shared music videos for tracks like “God’s Country,” “Hyaena” and “Topia Twins” featuring Rob49 and 21 Savage, among others.
Earlier this week, it was announced that Scott is now among the star-studed lineup of performers at the event will be taking the stage at the awards ceremony, which is to be held on Feb. 5 at Los Angeles’ Crypto.com Arena.
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