'That's outrageous': AFL world erupts over 'embarrassing' moment

The AFL world was left fuming on Saturday night when Ben Brown was paid a free kick despite what appeared to be some obvious staging.

Brown was immense as North Melbourne salvaged their first win of the AFL season, edging Adelaide by 12 points to ease pressure on coach Brad Scott.

The big man kicked four goals, including three in quick succession, to help his side post a 9.17 (71) to 8.11 (59) victory at Marvel Stadium.

Ben Brown celebrates after kicking a goal. (Photo by Scott Barbour/Getty Images)

However a controversial moment in the third quarter stole the spotlight.

During a ruck contest, Brown appeared to take a huge dive after copping minimal contact from his opponent.

However the umpires fell for the play-acting and awarded Brown the free kick, leaving fans and commentators livid.

“That is outrageous,” retired great Brendon Goddard said.

Brown finished with four goals, three of which came from debatable free kicks paid against Crows defender Daniel Talia.

While the Roos appeared to have the rub of the green, the floodgates always threatened to open after a first half where they scored 3.10 from 33 inside-50s – twice as many as the Crows, who led by 14 points at the main break.

Ben Brown appeared to flop. Image: Channel 7

“The scoreboard probably flattered us at halftime,” Adelaide coach Don Pyke said.

“When you’re defending for long periods of time, eventually the dam wall breaks and that’s what happened a bit more in the third quarter.”

It was another sub-par performance from Adelaide, who surprisingly dropped star midfield recruit Bryce Gibbs and have managed just one win from four games.

with AAP