Tom Brady might not be playing in the Super Bowl this year, but the New England Patriots legend can still demand attention when he wants it.
In the lead-up to the Kansas City Chiefs’ clash with the San Francisco 49ers, Brady posted a cryptic image of himself on his Twitter and Instagram pages.
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The image, which simply showed Brady walking out of the tunnel in an empty Gillette Stadium in Massachusetts, was not accompanied by any text.
Brady, a record six-time Super Bowl champion, ignited all kinds of rumours and speculation with the post, with some fans predicting the 42-year-old would soon announce his retirement.
The Patriots quarterback was coy about the posts after they went online, telling ESPN fans would ‘figure it out pretty quickly’.
“I don't want to say too much about it, but all the fans who are watching the game will figure it out pretty quickly,” Brady said, per ESPN’s Mike Reiss.
“I was definitely having some fun. It will be revealed here shortly as you're watching the game.”
As it turns out, Tom Brady isn’t going anywhere.
The NFL record-holder’s cryptic social media posts were simply a set-up for a Super Bowl ad for American streaming service Hulu.
Brady teased his future plans in the ad before breaking into Hulu ad copy.
He closed the commercial by announcing: “I’m not going anywhere.”
Tom Brady has a big announcement about his future... pic.twitter.com/0dD7XrnnHB— Hulu (@hulu) February 3, 2020
Football fans who had been speculating about Brady’s post for the better part of a week reacted with a mixture of relief, mirth and irritability.
Most thought it was funny Brady could whip up such hysteria over what turned out to be a Super Bowl stunt.
Tom Brady not playing in the Super Bowl, but still made his $ off Hulu & he’s trending.— DanaCortez (@DanaCortez) February 3, 2020
Very Tom Brady of him.
And back to Tom Brady. So he looked for the highest bidder to pay him to say he’s staying right? Savage🔥— Brian J. Haddad (@BrianJHaddad) February 3, 2020
So that Tom Brady tweet that nearly burned Boston to the ground was about Hulu? Hysterical 😂— Chip Brierre (@Chip_Brierre) February 3, 2020
is anyone actually surprised the Tom Brady thing was just a commercial?— Chris Towers (@CTowersCBS) February 3, 2020