In honor of NYC Climate Week, the largest climate-focused event in the U.S., Shake Shack is trading its standard soybean oil for a greener alternative. The new initiative revolves around Zero Acre Farms' cooking oil, an oil produced from sugarcane plants with an eye toward sustainability. Lauded for its surplus of heart-healthy monounsaturated fats, this innovative oil has a neutral taste and the high smoke point required for deep frying and griddle searing.
The pilot program is kicking off at the Hudson Yards and Battery Park City locations in New York City, Shake Shack's hometown. Co-founder and CEO of Zero Acre Jeff Nobbs said in a press release, "This partnership combines the deliciousness that Shake Shack is known for with the health and sustainability focus of Zero Acre, allowing diners to feel good with every bite." The popular burger restaurant is the first major chain in the city to embrace Zero Acre's oil, a choice that is structured to reduce its dependency on vegetable oil, which tends to contain more polyunsaturated fats that are unstable for frying. In addition, the collaboration allows Shake Shack to reduce its overall environmental footprint as it partners with a company focused on sustainable food solutions.
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A Better Way To Fry
The specific menu items receiving the Zero Acre treatment include Shake Shack's iconic Crinkle Cut Fries, 'Shroom Burger, Shack Stack, Veggie Shack, Chicken Shack, and Chicken Bites. New York City diners can count on any new limited edition "Hot Menu" selections to be cooked in the clean oil as well. If this inaugural program goes well, Zero Acre oil may become the product of choice for other Shake Shack locations.
This is yet another decision related to Shake Shack's Stand for Something Good Summary, a manifesto that outlines the company's responsibilities and values. Paramount to this statement is a commitment to environmentally conscious goals. "We remain committed to exploring initiatives that help us become a more sustainable business including the reduction of waste across operations, and collaborating with farmers and suppliers on a regular basis," noted Jeffrey Amoscato, Senior Vice President of Supply Chain and Menu Innovation at Shake Shack. Only time will tell if this new program sparks a global shift in vegetable oil dependency for other fast food chains.
Read the original article on Tasting Table.