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PSA: Dyson are launching a new hair dryer – here's everything we know so far

dyson supersonic nural hair dryer launch
EYNTK about Dyson's new hair dryer Hearst Owned

Dyson changed our hair forever when they announced their foray into haircare back in 2016 with the Dyson Supersonic hair dryer. I'm here to tell you they're, once again, about to change up the hair drying game. Enter their latest hair tech launch: The Supersonic Nural hair dryer.

Dyson may have padded out their haircare lineup with the likes of the Airstrait and the Airwrap, but this is the first time they're creating a different version of something already in their catalogue, so I was intrigued to see how the new Nural compared to the OG Supersonic.

Here's everything we know about the Dyson Supersonic Nural hair dryer launch so far...

How does the Dyson Supersonic Nural hair dryer compare to the original Supersonic?

For those Supersonic fans, there's no need to worry, your trusty hair dryer isn't going anywhere. The new Supersonic Nural just has a few more swishy modern features.

"If you’re able to limit heat damage, you can get a healthier scalp; and healthier hair. Our new SupersonicNuralTM has a time of flight sensor which recognises your head and reduces the heat as it gets close to your hair, preventing heat damage to both your scalp and your hair," said James Dyson, Founder and Chief Engineer at the launch event.

For starters, it comes with a "Scalp protect mode", which automatically reduces the airflow to a cool 55°C when you get close to your roots – no more scalding scalps to see here. So, if hair health is your top priority for 2024, this is going to be for you.

Next up, the back looks a little different; it's got a clear panel, to be precise, which shows you all the clever techy chips in all their glory. Additionally, there are also LED lights that will automatically change depending on which setting you're on; red (high heat), orange (medium heat) and blue or yellow (low heat), so you don't have to pause your styling sesh.

Similar to other Dyson tech, the attachments are all magnetic and automatically tell your hair dryer which mode to switch to for optimum performance. Like the Airstrait, the Nural will also pause when you put it down and automatically start up again when it detects being close to your scalp, to help save energy (and reduce noise).

From an aesthetic perspective, the new Nural is a little bit smaller and lighter than the OG Supersonic, too. You'll also see a new wave-and-curl diffuser attachment with this guy, which is going to be a game-changer if you've got wavy hair. Watch this space.

dyson supersonic nural hair dryer launch
Hearst Owned

When does the Dyson Supersonic Nural launch in the UK?

Sorry to be the bearer of (kind of) bad news, but the exact launch date for the new Nural hair dryer is still TBC for the UK market. Sorry, folks.

We don't think Dyson will keep us hanging for long though, and it does give you time to start a 'Dyson Supersonic Nural savings pot', which seamlessly brings us on to...

How much is the Dyson Supersonic Nural going to cost?

As it's Dyson, this kind of fancy tech is never going to be cheap. We have to manage expectations.

The Supersonic Nural hair dryer is said to set you back £399.99, which is pricier than the OG (which will currently cost you £329.99).

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