State of Origin has dipped to its lowest TV ratings since 2006 with 1.77 million viewers tuning into Queensland's game three win over NSW on Wednesday night.
It was the first time the metropolitan audience for rugby league's showpiece event has fallen below 2 million viewers since 2010.
Not since 2006, when just 1.64 million viewers tuned into game two, has the game rated so poorly.
By comparison, the Blues' game one victory recorded 2.35 million viewers - the highest rating show of 2018 so far.
Game two drew 2.12 million in the non-traditional Sunday timeslot.
Viewership has traditionally slumped during dead rubber game three matches.
Since 2010, the only time Origin ratings have fallen below 2 million has come in game three when the series has been decided.
Game three dead rubbers in 2016 (2.07), 2014 (2.13), 2010 (1.78), 2009 (1.9) and 2007 (1.88) have all rated poorly for the NRL.