Alex McKinnon knows all too well how important the game's support will be for the NRL's happy warrior Mose Masoe this weekend.
Not just financially, but psychologically as well.
So McKinnon has teamed up with Sydney Roosters coach Trent Robinson to encourage players and fans to get behind Masoe's rehabilitation.
As Robinson puts it, Masoe has sacrificed so much for the game and now needs its support.
Masoe remains in England after he suffered a catastrophic spinal injury early last year, when he broke his neck in a pre-season Super League match for Hull KR.
The big-smiling former Penrith, St George Illawarra and Roosters player still has no sensation or dexterity in his hands and has only taken a few steps since.
The Super League's insurance deal has only allowed for a $90,000 payout, an issue Masoe hopes his injury can help change.
With that support limited, fans have been encouraged to donate through Men of League or buy virtual tickets to Super League games to raise funds.
NRL players will also promote the cause, be it through his name on strapping or in the media.
"It's not just a physical game but a mental one - I call it psychological warfare around the things you can and can't do," Masoe said.
"Every day is different. It's forever changing. I just have to be holistic. I'm a positive person. I just try and get better.
"I just (keep going for) my family and my kids."
Masoe's injury has come at the worst possible time, with nurses unable to visit the 31-year-old's home due to COVID-19.
It's left his partner Carissa to change catheter bags and help with personal care and hygiene, as Masoe's bladder and bowel function has suffered.
"She's a trooper," Masoe said.
"I am really lucky. She is the mother of four kids now, including myself.
"She is the nurse, the physio, the chauffeur, the teacher."
McKinnon's battle since his spinal injury in 2014 is both one of the NRL's most heartbreaking but inspiring stories in memory.
The former Newcastle second-rower has since become a parent with his wife Teigan and was able to stand at the altar as she walked down the aisle.
"Initially it's just so raw and so frustrating," McKinnon said.
"You're faced with things you thought you'd never be faced with before.
"And you don't hear of them, I never heard of a catheter bag or bowel-care routine.
"It's quite daunting to be completely honest. It's like starting a new life."
Masoe's campaign already has high-profile support in Robinson, who coached the Samoan at the Roosters.
"This is difficult for Mose, he is a happy warrior. He always had the biggest smile in the room," Robinson said.
"And for him it was about making others feel good.
"But it's time for us to support one of our own."