A young Toronto Maple Leafs fans have become an internet sensation after a hilarious clip of him posing for a selfie went viral.
In a moment that every sports fan can relate to, the gentleman was watching in agony as his team was thrashed by the Pittsburgh Penguins in the NHL.
Toronto were absolutely hammered by Pittsburgh 6-1 in what was the team's fifth straight loss.
To compound the supporter's misery, the girl sitting next to him leaned over during the carnage to snap a selfie of the "happy" fans.
To his credit, the boy fashioned his best fake smile to satisfy her desire for content.
However, as soon as the photo was taken the boy's facade cracked and his smile turned into a scowl that more accurately summed up his mood.
The hilarious moment was captured on the big screen at the venue and subsequently saw the youngster spark a succession of funny memes on social media.
Kahun stars in Penguins’ big win
Dominik Kahun scored two goals in the Penguins' big win, making light of injured captain Sidney Crosby's absence, as well as several other stars.
"It's always tough when guys like (Crosby) don't play, but we have enough good guys here," Kahun said.
"I think we showed that we can be a very good team. We just played solid."
Kahun matched a career-high with three points, and 10 Penguins recorded points in the win.
Bryan Rust also had a three-point game, with a short-handed goal and two assists.
Jake Guentzel and Evgeni Malkin each had a goal and an assist, and Jared McCann also recorded his 100th NHL point with a goal for the Penguins, who bounced back from Friday's 2-1 loss at New Jersey.
The Penguins have won three of their last seven games, and have points in seven of their last nine games.
Tristan Jarry made 32 saves for Pittsburgh. Jarry has allowed two or fewer goals in four of five outings.
Jason Spezza scored his second for Toronto. The Maple Leafs lost their fifth straight, their longest skid of the season.
Kasimir Kaskisuo stopped 31 shots for Toronto in his NHL debut.
"I thought we were good until they scored," Maple Leafs coach Mike Babcock said.
"Then they took over and they were way better than us. There's no reason for us to look the way we did tonight."