Japanese giant cashes in on Osaka's US Open triumph

They say any publicity is good publicity and so it keeps proving for Serena Williams’ US Open conqueror, Naomi Osaka, who’s landed another huge sponsorship deal.

Osaka is back in her native Japan celebrating not only her landmark victory, but also a sponsorship deal with car manufacturer Nissan.

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Osaka made headlines this week for her part in the Serena Williams controversy that threatened to overshadow Japan’s first Grand Slam singles victory.

Fresh from a reported record-breaking deal with German apparel giant Adidas, Osaka has landed another lucrative contract with the Japanese car-maker.

Osaka has landed another huge deal after beating Williams in the US Open final. Pic: Getty

“This week has been a dream come to life, and I’m so honoured to represent Japan and Nissan on the world stage,” Osaka said.

“I was drawn to partner with Nissan because of its strong Japanese DNA and global competitive spirit. The brand is always challenging expectations, and I look forward to bringing its vision for driving excitement to new audiences around the world.”

Osaka said she holds no ill-feelings about what happened against Williams, despite being in tears while receiving the trophy inside New York’s Arthur Ashe Stadium.

“I don’t feel sad because I wouldn’t even know what I’m expected to feel. Because I feel like since it was my first final, and it was my first Grand Slam victory, overall I felt really happy and I know that I accomplished a lot.”

Osaka’s deal with Nissan will see appear in global promotions and advertisements for the company, despite the fact she doesn’t actually own a car.

That won’t be an issue anymore however, with Japanese young gun set to be provided with vehicles at tennis tournaments around the world.

The 20-year-old Japanese star’s monster endorsement deal with Adidas will reportedly be worth more than AU$14 million per year, which would make her the company’s highest-paid women’s athlete.

Osaka’s value is regarded as being so great because of her Japanese and Haitian background, plus the fact she appeals to the US market, having moved to the country at age of three.

With agencies