HydraFacial has introduced an app and loyalty program offering consumers rewards for each treatment they undergo.
Called MyBeautyHealth, the app grants new users 150 loyalty points upon completing a skin quiz, and an additional 150 points for each HydraFacial treatment they receive, which can be redeemed for $15 off the next one.
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“MyBeautyHealth is for everyone — from the first-time glow-seeker to the dedicated loyalist getting a regular, monthly HydraFacial treatment,” said BeautyHealth chief marketing and communications officer Amy Juaristi, adding “[the app] gives HydraFacial the opportunity to connect directly with our community of passionate consumers, supporting and engaging them on their skin health journeys.”
The HydraFacial treatment, which claims to take a gentler approach to dermabrasion in order to cleanse, exfoliate and hydrate the skin, has grown significantly in popularity in recent years.
In August, BeautyHealth revealed that HydraFacial had become available in more than 90 countries with more than 30,000 delivery systems placed — double the company’s reported 15,000 delivery systems across more than 87 countries in February 2021, just three months before it went public through a SPAC.
Also this summer, the company said it would its expand in-store partnership with Sephora, launching its treatments — which begin at $150 — in all of the retailer’s Australia stores by the end of 2022, adding to its existing presence in all North America stores and Singapore.
In addition to building up loyalty points, consumers can find local providers, request consultations and receive personalized recommendations through the MyBeautyHealth app.
Last year, BeautyHealth president and chief executive officer Andrew Stanleick told WWD he aims to double the company’s net sales by 2025 to the range of $600 million and $700 million. The company, which spans microneedling service SkinStylus and scalp facial Keravive in addition to its flagship HydraFacial, netted $365.9 million in net sales in 2022.
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