Hugh Grant is playing Tony the Tiger in new movie

hugh grant
Hugh Grant is playing Tony the Tiger in new movieEmma McIntyre - Getty Images

Hugh Grant is set to play Tony the Tiger in new movie Unfrosted: The Pop-Tart Story.

Directed by Jerry Seinfeld, the Netflix comedy follows cereal rivals Kellogg's and Post in 1960s Michigan as they compete to create a pastry that will change breakfast forever.

"A tale of ambition, betrayal, sugar and menacing milkmen," reads the film's official synopsis.

Empire took to Instagram earlier this month to share a photo of Grant in costume as the iconic cereal mascot, while Netflix has released a first-look image of the film's 60s-inspired set.

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In an interview with Empire, Seinfeld — who also stars in the upcoming film — opened up about casting the Wonka star.

"That was the greatest part of the whole thing, honestly. Because I am a crazy fan of his," he said. "[Grant] asked me if it matters that Tony the Tiger has a British accent. I told him, 'No, who cares?'"

As well as Grant and Seinfeld, Unfrosted boasts a star-studded cast that includes

The Little Mermaid's Melissa McCarthy, New Girl's Max Greenfield, Schitt's Creek star Dan Levy, Jury Duty’s James Marsden, Luca's Jim Gaffigan and comedian Amy Schumer.

hugh grant
Emma McIntyre - Getty Images

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The Seinfeld actor went on to explain how the film's impressive cast came about, saying: "Everybody I asked said yes, so we ended up with this crazy cast."

The invention of the Pop-Tart has been on Seinfeld's radar for a while, after he took to X — formerly Twitter — in 2018 to share his hopes of creating a movie based on the story.

"At one point I was thinking about an invention of the Pop Tart movie. Imagine the drunk on sugar-power Kellogg's cereal culture of the mid-60s in Battle Creek, MI. That's a vibe I could work with," he wrote.

Unfrosted: The Pop-Tart Story will premiere on Netflix on May 3.

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