Hawthorn coach Alastair Clarkson admits his side "lost their spirit" in an upset 33-point loss to the Brisbane Lions in Launceston.
The Hawks' top-eight aspirations were dealt a blow after being beaten by the lowly Lions on Saturday afternoon for the second time this season.
Clarkson's side won inside 50s 55-51 but butchered several chances, including a number of two-on-ones.
Hawthorn led by 11 points at halftime but didn't score a goal in the final quarter as the Lions came home with a wet sail.
"We should have been able to put some sort of margin between the two sides at halftime," Clarkson told reporters.
"In the end we lost spirit and faith in the way that we wanted to play.
"We just didn't hit the body hard enough.
"We just made some dreadful blunders. Some of those ended up being two-goal swings."
Jaeger O'Meara booted a game-high four goals and Tom Mitchell (43 possessions) touched the ball more than any other player on the field and were standouts in a losing side.
Hawthorn, who are in a log-jam at the foot of eight, could finish as low as 10th at the end of the round.
They were coming off a big win over the Western Bulldogs but have now lost two of their past four.
While not at panic-station proportions, Clarkson said his side had some work to do this week to fix up fundamental errors ahead of their clash with Carlton.
"We'll roll the sleeves up and get back to it at training," he said.