German soccer team releases jersey with Black Lives Matter hashtag; shirts immediately sell out

German Bundesliga team Eintracht Frankfurt released a special jersey emblazoned with the #blacklivesmatter hashtag. (Via Twitter/@eintracht_eng)

Bundesliga club Eintracht Frankfurt will wear a special Black Lives Matter hashtag across the front of its jerseys during Wednesday’s German Cup semifinal vs. Bayern Munich.

The move comes in the wake of worldwide protests condemning police violence against Black people, which stemmed from the May 25 death of unarmed African-American George Floyd while in the custody of Minnesota cops.

The #blacklivesmatter message replaces the usual “Indeed” branding emblazoned on the front of the Eintracht’s shirts. The job search company’s logo appears in smaller font below and to the right of the hashtag, which has become ubiquitous on social media in the two weeks since Floyd was killed.

The message was also prominently displayed during protests in Frankfurt last weekend:

Thousands of protesters took the streets of Frankfurt last weekend. (Thomas Lohnes/Getty Images)

The move was a hit with fans of the club, which has long employed United States men’s national team veteran Timmy Chandler. Within an hour of the release, Eintracht Frankfurt announced that the shirts had already sold out:

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