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FIFA says expensive gifts must be returned

FIFA's ethics investigator ordered football officials on Thursday to return 65 luxury watches given as World Cup gifts or risk disciplinary action.

The Brazilian federation distributed gift bags with the expensive watches at the pre-World Cup Congress, FIFA said in a statement.

They were distributed to 28 executive committee members, an official with each of the 32 teams and representatives as well as members of the South American soccer confederation.

FIFA did not say if President Sepp Blatter, an executive committee member, accepted the gift or has already returned the watch.

The Brazilians obtained the watches from sponsor Parmigiani for $US8,750 ($A9,500) each. But after launching an investigation into the gifts in June, the FIFA ethics committee's investigators discovered the watches had a market value of 25,000 Swiss francs ($A29,000).

FIFA's ethics code says football officials cannot offer or accept gifts that have more than "symbolic or trivial value."

"Those who received gift bags should have promptly checked whether the items inside were appropriate and, upon discovering the watch, either returned it or, like the football officials referred to above, reported the matter to the investigatory chamber," FIFA said in a statement.

But FIFA said officials will avoid ethics proceedings if the watches are returned by October 24 "in an effort to resolve this matter expeditiously."

After the deadline, the watches will be donated to an "independent non-profit organisation or organisations committed to corporate social responsibility projects in Brazil," FIFA said.

FIFA also acknowledged that secretary general Jerome Valcke had asked ethics officials for permission to give two watches from Hublot to each of the 28 executive committee members as a gift as part of the sponsorship deal. Valcke was told the gifts would violate the ethics code, FIFA said.