West Ham United striker Carlton Cole has welcomed strike competition from Andy Carroll.

The Liverpool forward has joined the Hammers on a season-long loan but Cole does not fear for his position as he believes the rivalry is healthy from a squad perspective.

"Every year, you have to have people challenging for places because it is healthy for the club," Cole told the club's official website.

"I'm a guy who believes in that and you could get complacent if you know you are going to play week-in, week-out.

"It's better to always be on your toes and I welcome a challenge like Andy Carroll because he is one of the best target men around in the Premier League and it's just going to reinvigorate me to be a better player."

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