Championship Watford has announced a new sponsorship agreement with Sega and Sports Interactive, the publisher and studio behind award-winning video game Football Manager.

The new sponsorship sees the Football Manager logo featured on the front of the Hornet's home shirts for the duration of the 2012/13 season. Watford's away shirts will feature the logo of Football Manager Handheld.

According to an official press release, 'The new agreement [with Football Manager] is an extension of an ongoing partnership which previously saw Sports Interactive sponsor the club's youth academy.'

"I'm very pleased with the partnership we've agreed with Sega and Sports Interactive," said Watford chief executive Scott Duxbury. "It really is a perfect fit in many ways. Football Manager and Sega's success in its field is unparalleled. Their global success is in no small part down to their attention to detail and expertise in their area - and that's something the club is delighted to be partnering with."

Sega Europe marketing director Amanda Farr added, "We're delighted to join forces with Watford FC at such a pivotal moment in the club's history."

Sports Interactive managing director Miles Jacobson said, "The Pozzo family have shown at Granada and Udinese that success can be achieved by strong financial management and a dedication to talent development - a strategy which, coincidentally, also pays dividends in Football Manager. We're very much looking forward to achieving great things together."

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