Winless after seven rounds and second-bottom on the AFL ladder, it feels like groundhog day for Brisbane.
But coach Chris Fagan says he can't fault the commitment of his players, who keep putting in effort without any reward so far.
The Lions have improved in most facets of performance this season but still don't have anything to show for it.
The regular maulings seem to have stopped, with premiers Richmond the only team to have blown them away - and they're not alone there.
Fagan has found solace in the fact they've at least been in with a chance of victory in the remainder of their matches.
Three of them have been lost by single-digit margins - the most recent being Sunday's near miss against Collingwood at the Gabba.
"Certainly we'd like to have gotten a bit more reward for our effort because we think our effort's been really good and we've played a good style of footy that's stood up against some good teams," Fagan told reporters on Thursday.
"But we know if we just keep trying to improve and not get too frustrated that we'll get there in the end."
Fagan admits the Lions have lacked composure late in matches where the result has still been up for grabs, which is typical of young teams.
But he said they only way they could learn from such heartbreaking defeats as their seven-point loss to the Magpies is to live through them.
The Lions will roll up their sleeves again for Saturday night's clash with the inconsistent Western Bulldogs at Etihad Stadium.
On paper it looks like a reasonable chance for them to break their duck - not that Fagan wants his players to worry about the win-loss column.
"If you focus on that, it could be a pretty dismal place. But we don't," he said.
"We're always looking for those little signs of improvement, trying to get better all the time, pointing it out when it happens so the environment is a positive one.
"That's what we'll continue to do because that's the only way to get better, really."