Advertisement

Sneakerness takes London! Everything you need to know about the capital’s ultimate sneaker event

 (Sneakerness)
(Sneakerness)

The Sneakerness festival — London’s sneaker wonderland, brought to you by the Evening Standard — has upgraded its offering for 2023 with the help of streetwear marketplace The Edit Ldn, video gaming company 2K, and a litte basketball.

Sneakerness has been upgraded with a basketball tournament (Sneakerness)
Sneakerness has been upgraded with a basketball tournament (Sneakerness)

New for this year’s festival - which is set to attract 15,000 visitors over two days to East London’s Truman Brewery - will be a ‘gamers’ haven courtside’. It’s an area for guests to get comfy and play the much-anticipated new NBA 2K24 basketball game, which is to launch on September 8, 2023 to celebrate a quarter century of the NBA 2K gaming series.

Those more tempted by a real-life hoop game are in luck, too. A mixed gender, two vs two basketball tournament will be hosted across the weekend, with the help of Sky Sports⁣⁣ presenter Mo Mooncey. Need more tempting? Players are in with a shot of winning a £5,000 cash prize.

Exclusive stalls boast rare sneaker models (Sneakerness)
Exclusive stalls boast rare sneaker models (Sneakerness)

The top scorers won’t struggle to find ways to spend it, either. Elsewhere at Sneakerness — a Swiss festival which was founded in 2008 and arrived in London a decade later — expect Nike Air Jordan devotees and self-professed trainer archivists making their way around exclusive stalls and fawning over the rarest models. This year, the most in-demand pair is expected to be the Jordan Retros.

Other partners, including eBay and Chilly’s, are also set to have activations offering everything from vintage fashion to one-of-a-kind graffitied water bottles.

Sneakerness, The Truman Brewery, 30 September – 1 October, tickets from £16.50, feverup.com