Melbourne coach Simon Goodwin says there's no such thing as a good loss - particularly a one-pointer decided by the last goal of the game.
But he reckons there's a silver lining to his club's nine-game AFLwinning streak being ended by Adelaide on Saturday.
"We hate losing ... (but) there is so much to learn from tonight," Goodwin said after Adelaide's 15.8 (96) to 14.11 (95) win at Adelaide Oval.
"I know our supporters will be really disappointed at losing because they have got that winning feeling, as we have.
"How we handle this defeat as a club ... will be really important."
Goodwin said the lessons would be harsh but important for his team ahead of Friday night's top-two blockbuster against Western Bulldogs.
"We will learn and grow and get better - and we have got to use that loss to do that," he said.
"There's little things late in the game that you would like to do better ... under pressure, with five or six minutes to go, we just didn't execute the things that we would have liked to.
"This is our first dose as a footy club of losing so we will go away and assess the why and make sure we learn from it and get better from it because that game was there to be had and we let it go."
The Demons, with Clayton Oliver turning in a sensational 38-disposal game, appeared set for another win when Oliver booted his third goal to put his team 16 points up with nine iminutes left.
But lowly Adelaide kicked three goals in the last seven minutes, including the match-winner from Taylor Walker with less than a minute remaining, to triumph.
"That is AFL footy, that is how hard the competition is - you have got to be at your best every time you take the field," Goodwin said.
"For nine weeks we have been able to be really consistent in that.
"Tonight we just weren't able to execute critical things in our game to get the victory."