Melbourne veteran Nathan Jones admits his AFL team is in uncharted waters after banking five successive wins for the first time since 2006.
While it's still early days, the Demons currently sit third on the ladder and are emerging as a finals force and Jones says it's something new for players to contend with.
Jones in particular has endured some low times in his 13-year career, with the Demons winning back-to-back wooden spoons in 2008 and 2009.
Ahead of their Etihad Stadium clash against the Western Bulldogs on Saturday afternoon, which will be Jones' 250th AFL game, the fiesty midfielder said the Demons needed to "stay humble".
He said the team were trying not to look too far ahead of their next game.
"That's a new challenge that's presented itself off the back of playing well," Jones said.
"Every team would face that and it's been able to stay humble and respect the game and that's something we've spoken about.
"That's the challenge for the more senior players and coaches, to keep that in check, but the group has great character and at the point in time I don't we're getting ahead of ourselves."
While Jones is desperate to taste deserved success, he said the only urgency came from making the most of the opportunities with such a talented playing group.
He felt that the recent premiership success of the Western Bulldogs and then Richmond after so long in the title wilderness had proven anything could happen.
"I think there's urgency because I see something special here - nothing more than that really," Jones said.
"We've laid our cards out with our best footy and the challenge is to continue to build strong habits and behaviours around becoming a consistent team.
"If we stay focused on that and don't get ahead of ourselves, I think anything's possible.
"The last two premiers have proven that - you can come from anywhere but you've got to give yourself a chance."