Cricket Australia chief executive James Sutherland believes Shane Warne's spat with Marlon Samuels will provide the Big Bash League with a promotional boost.
Melbourne Stars skipper Warne engaged in an ugly war of words with Melbourne Renegades' allrounder Samuels during the sides' crunch clash at the MCG on Sunday night, with the former Test great later hurling a ball at the West Indian's body.
Samuels returned fire when he launched his bat towards Warne in anger before he and the Australian spinner were subdued by umpires and fellow players.
And, despite Warne being slapped with a relatively meagre one-match ban and $4500 fine, Sutherland said the incident was understandable and would provide the BBL with another shot in the arm.
"It looked like two teams playing in front of a very big crowd in a highly charged environment with a lot at stake ... from time to time things cross the line in that sort of scenario," Sutherland said.
"While we can stand here and say that we don't condone anything that happened last night, this is probably the sort of thing that inspires a great rivalry between the Stars and Renegades and creates more interest in the Big Bash League.
"If you look back over the course of the Big Bash League, state cricket and the Australian players, this sort of thing is an isolated incident.
"Two teams which had a lot at stake, basically vying for top of the table in the Big Bash League and I think it's a sign of where the Big Bash is at."
Both Warne and Samuels were charged for the incident but the latter did not front CA's code of behaviour commission on Monday and his participation in the remainder of the BBL may be in jeopardy after he suffered an eye-socket injury from a Lasith Malinga delivery.
The Renegades nine-wicket defeat of the Stars was their second victory over their Melbourne rivals this season and a result that consolidated their spot at the top of the standings with a game to play.
Warne has opted not to appeal the decision and will miss Tuesday's final regular-season clash with the winless Sydney Thunder, a match his side may need to win to reach the semi-finals.
Despite accepting the penalty Warne was not happy with it.
"Sport can be an emotional & at times very passionate too. I went to (sic) far in trying to stand up for the team !!!," Warne tweeted on Monday afternoon.
"Yes I went a bit to far with my emotions and passion, but was standing up for my teammate & trying to get us back in the game.
"Lastly, will take my penalty on the chin, as I was disappointed with some of my actions, in my opinion though the penalty is very harsh."
Probed on whether he felt Warne, who has a chequered disciplinary record, had tarnished the league's image with his actions, Sutherland said he was more concerned about CA's code of behaviour being breached.
"Ultimately, what I was more concerned about is ... we have a report, we have sanctions that have been handed down by a code of behaviour commissioner today and we don't condone that in any way," he said.
"I take a dim view all of the time. I've been consistent throughout my career as chief executive that I take a dim view of breaches of our code of behaviour where players are found guilty.
"Shane has acknowledged that he wasn't necessarily proud of what he did in the circumstances and obviously from our point of view we don't like to see players contravening the code of behaviour and get suspended."