Geelong are stepping up their chase for Jeremy Cameron with Cats chief executive Brian Cook declaring they want the star Greater Western Sydney forward "big time".
The 2019 Coleman medallist, Cameron is yet to re-sign with the Giants having played his entire 171-game AFL career at the expansion club.
Cook admits Geelong are trying to become a "destination club" and snaring one of the game's best tall forwards would help achieve that.
"We're in the market big time at the moment for Jeremy Cameron. He's struggling with making a decision. He's a loyal bloke," Cook told Sportsday WA radio.
"You know the rules when you've been around for a long time - do you finish your career in one place or do you get tempted to go elsewhere.
"I think that's a good character trait being demonstrated by him. We're trying big time for that one."
Geelong would be a frightening proposition for rival clubs if Cameron is to join them and team up with veteran Cats forward Tom Hawkins.
Cameron struggled this season, as did GWS, kicking just 24 goals down from a career-high 76 last year.
But the 27-year-old has kicked 427 goals since debuting for the Giants in 2012 and is one of the game's most dangerous forwards when firing.
There are only seven active AFL players with more career goals than Cameron, including Hawkins (600) and Sydney champion Lance Franklin (944).