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Cadbury Flake too crumbly for 99 cones, say ice cream sellers

Cadbury Flake deemed too crumbly for 99 cone, say ice cream sellers (PA Archive) (PA Archive)
Cadbury Flake deemed too crumbly for 99 cone, say ice cream sellers (PA Archive) (PA Archive)

British ice cream sellers have complained that Cadbury Flakes have become too crumbly for 99 ice creams.

Vendors allege that quality of the chocolate has plummeted since manufacture of them were moved to Egypt, making them too crumbly to use in 99 ice cream cones.

Cadbury’s parent company Mondelēz International said the issues had been addressed but warned older stock might still be in circulation.

Speaking to the BBC, John Taylor, owner of C&M Creamery Ices said: “You can’t give someone a 99 with a broken Flake. It’s embarrassing for an ice cream man.”

Wholesale boxes contain approximately 144 Flake 99s, but Katy Alston, who operates a van in Bognor Regis and is president of The Ice Cream Alliance, said that she has had to throw half away in some cases.

“We’ve thrown away 70 in a single box before because they’ve all been broken,” she said.

“For the first time, I won’t be using Cadbury Flakes this year. It feels a different product.”

She also claimed that ice cream sellers’ reputation had to be upheld and said: “If you order a 99, you want a good solid Flake in it.”

Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, said the Flakes are a “big issue” and has resorted to using German own-brand chocolate sticks instead.

“Customers don’t seem to mind, the German ones are a lot denser and don’t seem to fall apart as easily,” he said.

Cadbury has been owned by Mondelez International since 2010 and has been making Flake 99s in Egypt since 2020.

The US multinational insists that the recipe has not changed and took issues of quality “very seriously”.

In a statement, a Mondelez International spokesperson said: “We care about our loyal customer base and take quality issues very seriously. Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.

“We are aware that, recently, some customers have received product which does not meet our usual high standards. This has been addressed following improvements to our production processes, although some prior stock may remain in circulation.

“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted. We sincerely apologise for any inconvenience caused.”