The Western Bulldogs are on track to become the first AFL club this century to miss the finals in successive seasons immediately after winning a flag.
Not since Adelaide slumped to 13th and 11th off the back of their 1997 and 1998 triumphs under Malcolm Blight has there been such a dramatic drop-off.
Saturday's 49-point belting at the hands of red-hot Melbourne saw the Dogs remain rooted in 14th spot with a win-loss record of 4-7 and a miserable percentage of 75.2.
Just as tellingly, their only four wins to date this year have come against Essendon, Carlton, Gold Coast and Brisbane - four other teams unlikely to feature in September action.
Such was the emotion surrounding the fairytale of the Bulldogs' triumph in 2016 – only the second in club history and the first since 1954 – that an emotional letdown the following year was hardly surprising.
An 11-11 win-loss record in 2017 saw the club finish 10th, a game shy of the top eight.
Not great by any means but hardly disastrous, either, especially as they were widely expected to bounce back in 2018.
Instead, the opposite has happened.
The Bulldogs' combined win-loss tally a season and a half after lifting the cup sits at 15-18.
The only worse record this century belongs to the Hawks team who won only 14 of their next 33 after shocking red-hot favourites Geelong to win the 2008 flag.
History would go on to show that was a blip rather than a disturbing trend, with the Hawks recovering well enough to qualify for the 2010 finals and going on to play in four straight grand finals from 2012-15, including a historic hat-trick.
Right now, the prospect of a similar response by the Bulldogs looks fanciful at best.
The team thumped by Melbourne on Saturday contained 12 members of the 2016 flag-winning outfit.
Of that dozen, only likely All-Australian midfielder Jack Macrae and Toby McLean have unequivocally become better players in the intervening two years.
A case can also be made for Lachie Hunter.
Speaking after the loss to the Demons, coach Luke Beveridge admitted some players did not cope with the aftermath of the 2016 flag as well as they should have, while noting injuries had also been a factor.
"In the back half of this season I still believe there's no reason why we can't pick it up and have a run at it," he said.
"There's still a glimmer there. People will say 'what are you talking about?' But that's the way I think.
"I think what we did in '16 hasn't done anyone a favour ... because everyone just thinks they can win it every year."
The Bulldogs have the bye this weekend before returning to action away to Port Adelaide on June 14.