Penske Media Corporation (PMC) announced that Brooke Jaffe has been promoted to senior vice president of public affairs and strategy, effective immediately. Jaffe began working at PMC in 2019 and most recently held the role of VP of public affairs and communications.
In her role, Jaffe will continue to help accelerate and grow new and existing businesses across PMC and its vast portfolio of 30+ brands and counting. Over the last few years, she has added oversight of Dick Clark Productions Public Relations to her scope and served as part of LA3C’s core leadership team building the LA focused festival from the ground up. She will continue be responsible for driving impactful communications strategies to support PMC and its entire portfolio brands both internally and externally, including media communication, brand amplification, corporate messaging, information dissemination, and issue management. Jaffe’s work will also include engaging and influencing public policy, including fostering relationships with outside organizations that align with PMC’s business as well as its mission to be a force for good in our communities.
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“Brooke is such a vital and trusted partner to me and our entire senior leadership team,” said Jay Penske, CEO, Chairman and Founder, Penske Media Corporation and CEO Dick Clark Productions. “She brings positivity, creativity, drive, strategic thinking and collaboration to every business at PMC. We are very thankful and proud to have Brooke on our team.”
Before joining Penske Media, Jaffe for over a decade served as Bloomingdale’s Women’s fashion director where she was responsible for determining business trends, discovering emerging talent, and directing the merchandise selection for the company nationwide. She also developed innovative partnerships, led external facing brand messaging, and served as a company spokesperson.
A seasoned executive and spokesperson, Jaffe brings over 20 years of experience to her role across editorial, retail, television production, on-camera expertise, writing, brand building and business strategy.
Jaffe began her career in Vogue magazine’s accessories department as an assistant editor. She then joined InStyle magazine where she held the position of accessories editor. Jaffe graduated cum laude from the University of Pennsylvania with a BA in English and theater arts.
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