An entire NRL round will be played at Brisbane's Suncorp Stadium in one festival-like weekend next May.
The Queensland government and Brisbane City Council say the NRL Magic Round in 2019 will have all 16 NRL clubs play at the state's spiritual rugby league home over three days.
The agreement with the NRL is expected to pump more than $60 million into the Queensland economy and generate 300,000 room nights before the start of next season's State of Origin series.
In a first for the NRL, chief executive Todd Greenberg said the Magic Round would "showcase our game and create a festival-like occasion".
"We have seen the success of double headers in recent seasons, but this takes the concept to another level," Greenberg said.
"There are enormous benefits to a full round in the one location.
"Obviously, there will be significant exposure for such a unique round and it will be a wonderful promotion for all our clubs."
The NRL is reportedly eying May 17-19 as the weekend for the round, which would severely test the playing surface at Suncorp Stadium which also hosts Super Rugby and A-League matches leading in.