Atari Celebrity Game Show In Works From Executive Producers Jay Blumenfield & Tony Marsh

EXCLUSIVE: Atari has enlisted executive producers Jay Blumenfield and Tony Marsh to create a game show centered on the famed gaming brand, tentatively titled The Great Atari Celebrity Showdown.

The pair comes to the project after exec producing such series as The Chelsea Handler Show (E!), Here Come the Newlyweds (ABC), Restaurant Stakeout (Food Network), Gigolos (Showtime), and Tournament of Laughs (TBS).

More from Deadline

“We’re beyond excited to partner with Atari to bring you the ultimate celebrity game show, with all the drama, comedy, and nostalgia that comes with it,” Blumenfield said. “This show celebrates the history of gaming, the culture of entertainment, and the joy of competing like we’re kids — it’s one the whole family won’t want to miss!”

Stated Marsh, “It’s going to be amazing! You’ll get to watch celebrities do something they rarely ever get to do – which is actually have fun. And sometimes a walk down memory lane is just what we need to keep our sanity in this crazy world.”

Added Atari’s Chairman and CEO, Wade Rosen: “Atari has remained a widely recognized and loved brand in pop culture for over 50 years, so it is no surprise that many celebrities have a strong connection to the brand. I look forward to seeing them share their personal stories and compete in a fun, game-show setting.”

Founded in 1972, Atari is an arcade game pioneer also responsible for video game consoles like the Atari 2600. The company owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids, Centipede, Missile Command, Pong, and RollerCoaster Tycoon. Among other upcoming TV projects for the company is the docuseries Game Changers: The Story of Atari (wt) from Emmy and IDA Award-winning filmmakers Dan Cutforth and Jane Lipsitz.

Atari is represented by Independent Artist Group, as are Blumenfield and Marsh.

Best of Deadline

Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.