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AFL may charge more for blockbuster games

Yahoo!7 February 21, 2013, 11:16 am

Fans could be hit in the hip pocket if they wish to attend blockbuster matches under a new variable ticket pricing concept flagged by the AFL.

The AFL floated the idea in its equalisation paper given to clubs last month.

In it is said one way to increase revenue would be 'proceeds from variable ticket pricing'.

It is hoped the extra revenue generated from increasing ticket prices for bigger games or putting a mark-up on reserved seating would flow down to poorer clubs.

South AUstralia clubs have had the offer put to them by the AFL but are yet to discuss it at a board leval.

"It's something that's been put on the table but we need to dissect it and discuss it at length before we can form an opinion. But it's fair to say pay-on-demand is something which has worked successfully at overseas sporting events," Crows general manager of supporter services David Couch said.

Port also said they would need to look further at the concept before committing to anything as their priority was making football as affordable as possible for fans.

"At the moment we're just trying to make our ticket prices as cheap as we can," Power general manager of marketing and operations Matthew Richardson said.

"We understand we have to make the football more affordable to get more people through the gates so we are doing our best to drive value for money options."

This kind of variable ticketing system is normal practice in the US and it is believed that it may mean tickets for low-demand games also fall.

But Collingwood president Eddie McGuire was against the idea.

"I've got no idea what they're talking about. Blockbusters already pay their way through television rights and through catering rights and through membership and through AFL membership," McGuire said.

"There's a big enough impost on people going to the game as it is without having to slug them even more."

Geelong, on the other hand seemed open to the idea.

"Products that are in demand usually cost you more money," Geelong chief executive Brian Cook said.

"The AFL has been working on it for a little while. I still think it's a fair way off, (it's the) very early stages.

"I don't believe they would be looking at it for the 2014 season."

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  1. PORKY PIG06:28am Friday 22nd February 2013 ESTReport Abuse

    Having cut the game back to 20 minute quarters (20%) you now want to charge more for your "block-busters" how greedy can you victorians get, this is a new low, even for you!!!

  2. Glib05:29pm Thursday 21st February 2013 ESTReport Abuse

    No such thing as "blockbuster" AFL, or NRL. It's all hype to suck in the masses.

    2 Replies
  3. William03:17pm Thursday 21st February 2013 ESTReport Abuse

    A great idea. Then give the extra $$$$$$$$$ to the poorer clubs to be competitive, thus creating more blockbusters to fill the AFL coffers. Poor old Eddie McGuire complaining about something disadvantages the ferals down at Victoria Park. If you don't like it Eddie, then LEAVE. The sport will move on without you.

  4. Keir03:02pm Thursday 21st February 2013 ESTReport Abuse

    The reverse should consequently happen. Melbourne v Freo $10 or less.

  5. Wally01:33pm Thursday 21st February 2013 ESTReport Abuse

    Let other teams have the right to play games on Anzac Day instead of always Essendon and Collingwood and the AFL will not have to consider increasing fees for Blockbuster games. The current Fixture for AFL games is so unfair that it is a wonder some of the clubs have not considered taking legal action against the AFL.

    1 Reply
  6. Geoff5101:29pm Thursday 21st February 2013 ESTReport Abuse

    AFL, MOTTO = screw the fans and fleece them for all they got, now that they have huge tv rights, the football fans are only good for whatever money they have in their pockets, they have no rights or say because of tv rights have taken first and only priority. $$$$$$$$$$$$$$$ speaks loudest and above all else

  7. key west aussie01:03pm Thursday 21st February 2013 ESTReport Abuse

    this is a stupid idea and will alieanate fans DONT RENEW CONTRACTS FROM THE COMPANYS THAT SELL FOOD AND DRINKS . LETS SAY 4 INSTANCE AT A HOME RICHMOND GAME 20,000 PIES 10,000 HOT DOGS 5000 BOTTLES OF COKE AND LOTS OF BEER WAS SOLD AND ALL THE PROFIT WENT TO THE CLUBS INSTEAD OF SOME COMPANY OUT THERE IN L LA LAND. ID IMAGINE IT WOULD BE A FINANCIAL WINNER FOR MY CLUB. it could really make a difference to the bottom line of the clubs id be more happier spending 5 bucks for a hot dog knowing my club gets the money instead of some company ive never heard of

    1 Reply
  8. ian12:11pm Thursday 21st February 2013 ESTReport Abuse

    If the AFL goes ahead and does that then they have lost me and I will not go to any more of there games